Use support vector machines to solve CRM issues
Abstract
Big data in CRM aims to learn the knowledge that is already accessible from the customer connection using machine learning or statistical methods to guide the strategic behaviour to maximise profit. Support vector machines (SVMs) have recently been touted as a powerful tool for data mining and machine learning. At this study, the SVMs are used to tackle a real-world CRM issue in a business. The end results show that SVMs performed well overall for the CRM challenge.
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